There is so much choice in the world. Wouldn’t it be great if there was a guide that could recommend things that would interest me, based on my preferences? There’s a base assumption at CFK that people are unique and recommendations should be made at the individual level, in real-time.
There’s a lot of richness, or quality, in simple things in life. Like rain. At CFK, we try to pay attention to simple, high quality aspects of life. And then use computers to attempt to model them. The end result is, we think, high quality discovery.
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